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NEW QUESTION # 40
Which of the following applies when using Send Time Optimization (STO)?
Answer: C
Explanation:
Send Time Optimization (STO) in SAP Emarsys optimizes email send times based on contact behavior:
* Option C:Correct. STO can be activated on either the default or advanced scheduling page when setting up an email campaign, allowing flexibility in configuration.
* Option A:Incorrect. STO uses historical behavior; new contacts without data default to a standard time, not a configurable one.
* Option B:Incorrect. Duplicate exclusion is a separate feature, not tied to STO.
* Option D:Incorrect. STO doesn't allow hour exclusions; it optimizes based on past engagement patterns.The SAP Emarsys Help Portal under "Send Time Optimization" verifies STO's activation options.References:SAP Emarsys Help Portal - "Send Time Optimization" (https://help.emarsys.com/).
NEW QUESTION # 41
What are some of the ways bounces can be caused? Note: There are 2 correct answers to this question.
Answer: B,D
Explanation:
Email bounces in SAP Emarsys are categorized as soft or hard:
* Option B:Correct. A soft bounce occurs due to temporary issues, such as a server breakdown or full inbox.
* Option D:Correct. A hard bounce occurs when an email address doesn't exist, indicating a permanent delivery failure.
* Option A:Incorrect. Marking as spam typically results in a complaint, not a soft bounce.
* Option C:Incorrect. Firewall rejection might cause a soft bounce, not a hard one, depending on the reason.The SAP Emarsys Help Portal under "Email Delivery" explains bounce types and causes.
References:SAP Emarsys Help Portal - "Email Delivery" (https://help.emarsys.com/).
NEW QUESTION # 42
You are an account owner. You want to add a new administrator with access to Smart Insight. Which user role do you select?
Answer: D
Explanation:
In SAP Emarsys, user roles define access levels:
* Option C (BI Administrator):Correct. The BI (Business Intelligence) Administrator role is specifically designed to provide access to Smart Insight, which includes advanced analytics and reporting features like revenue and customer lifecycle data.
* Option A:Incorrect. Account Owner has full access but is typically reserved for the primary owner, not a new admin.
* Option B:Incorrect. Administrator has general access but lacks specific Smart Insight permissions unless customized.
* Option D:Incorrect. Operator is a limited role for basic tasks, not analytics access.The SAP Emarsys Help Portal under "User Management" details the BI Administrator role for Smart Insight.References:
SAP Emarsys Help Portal - "User Management" (https://help.emarsys.com/).
NEW QUESTION # 43
Which of the following describe Automation programs? Note: There are 2 correct answers to this question.
Answer: A,B
Explanation:
Automation programs in SAP Emarsys are managed via the Automation Center and Interactions:
* Option A:Correct. Interactions are designed for real-time, event-driven programs reacting to customer actions (e.g., abandoned cart), distinct from scheduled Automation Center programs.
* Option C:Correct. The Automation Center is ideal for recurring lifecycle campaigns (e.g., welcome series, re-engagement), offering scheduled and structured workflows.
* Option B:Incorrect. Automation Center and Interactions have different entry points; Automation Center uses segments or events, while Interactions rely on real-time triggers.
* Option D:Incorrect. Automation Center respects opt-in status unless explicitly overridden, ensuring compliance with marketing preferences.The SAP Emarsys Help Portal under "Automation Center" and
"Interactions" clarifies these distinctions.References:SAP Emarsys Help Portal - "Automation Center" and "Interactions" (https://help.emarsys.com/).
NEW QUESTION # 44
You have just made an API call and received an HTTP 400 response code. What is the specific reason for this?
Answer: D
Explanation:
HTTP response codes in SAP Emarsys API indicate call status:
* Option A:Correct. A 400 Bad Request means the request contains invalid data (e.g., syntax error, missing parameters) that needs correction.
* Option B:Incorrect. Internal issues return a 500-series code, not 400.
* Option C:Incorrect. Incorrect credentials typically return a 401 Unauthorized, not 400.
* Option D:Incorrect. Success is a 200 OK, not 400.The SAP Emarsys API Documentation defines 400 as a client-side error.References:SAP Emarsys API Documentation - "Response Codes" (https://dev.
emarsys.com/).
NEW QUESTION # 45
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