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NEW QUESTION # 13
What aspect of a product or service does the "Golden Circle" consider most important to communicate to prospective Customers?
Answer: C
Explanation:
The Golden Circle is a framework developed by Simon Sinek that suggests that the most effective way to communicate a product or service to prospective customers is to start with the "why" - the core purpose, belief, or cause that drives an organization or individual. By explaining the "why" before the "how" (the strategies and methods) and the "what" (the products, services, or offerings), the communicator can inspire and connect with the customers on a deeper level, and differentiate themselves from the competitors who focus on the features or benefits of their products or services.
Reference:
Frameworks for Setting Company Priorities: The Golden Circle: This article from Geckoboard explains how the Golden Circle can help organizations align their actions and strategies with their purpose and values, and communicate them effectively to their customers and stakeholders.
How to Use the Golden Circle in Business: This article from ActiveCampaign provides a detailed guide on how to apply the Golden Circle to various aspects of business, such as marketing, sales, customer service, and leadership.
Golden Circle: A different approach for a unique value proposition: This article from ThePowerMBA illustrates how the Golden Circle can help businesses create a unique value proposition that resonates with their customers and stands out from the crowd.
NEW QUESTION # 14
Which element of Solution Intent helps drive a Solution Roadmap?
Answer: D
Explanation:
A product vision is a statement that describes the desired outcome and value proposition of a solution. It helps guide the development of the solution by providing a clear and compelling direction. A product vision also helps drive a solution roadmap, which shows the planned features and milestones for the solution over a timeline. A product vision is part of the solution intent, which is the repository of the current and intended solution behavior and design.
Reference:
Solution Intent
Solution Vision
Roadmap
Solution Management
NEW QUESTION # 15
A Product Manager in a business-to-business market wants to disrupt a competitor by changing the work processes of a complex industrial process. Which Design Thinking tool will help in redesigning the work processes?
Answer: C
Explanation:
Journey maps are a design thinking tool that help visualize the steps, interactions, and emotions of a user as they go through a process or a service. Journey maps can help redesign work processes by identifying the pain points, opportunities, and gaps in the current state, and by generating ideas for improving the user experience and value proposition in the future state. Journey maps can also help communicate the user needs and expectations to the stakeholders and align them on a common vision and goal.
Reference:
Journey Maps - Scaled Agile Framework
Journey Mapping 101 | Nielsen Norman Group
Journey Mapping: The Ultimate Guide | Miro
Journey Mapping: How to Create One and Why It's Important
NEW QUESTION # 16
Which aspect of the Continuous Delivery Pipeline (CDP) includes Gemba?
Answer: D
Explanation:
Gemba is a Japanese term that means "the real place" or "the place where value is created". In the context of the CDP, Gemba refers to the practice of going to the source of customer needs and feedback, and observing and learning from them. Gemba is an integral part of Continuous Exploration (CE), which is the first aspect of the CDP that drives innovation and fosters alignment on what should be built. CE involves applying Customer Centricity and Design Thinking to understand and create alignment on new development opportunities, and validating them with customers using hypothesis-driven experiments.
Reference:
Continuous Exploration: This article from the Scaled Agile Framework explains the purpose, process, and benefits of CE, and how it uses Gemba, design thinking, and lean startup methods to explore the market and customer needs, and define a vision, roadmap, and set of features for a solution.
Gemba Walk: How to Drive Continuous Improvement in Manufacturing with Connected Work: This article from Parsable describes how Gemba walks can help manufacturing leaders and teams identify and solve problems, improve processes, and increase customer value. It also provides some tips and best practices for conducting effective Gemba walks using connected worker technology.
NEW QUESTION # 17
Which statement is true about the business model canvas (BMC)?
Answer: B
Explanation:
The BMC is a strategic management tool that lets you visualize and assess your business idea or concept. It consists of nine boxes that represent different fundamental elements of a business, such as customer segments, value propositions, channels, and cost structure. The BMC helps you to design, analyze, optimize, and communicate your business model, and to test and iterate it as you learn from the market feedback. The BMC can be used for any type of business or product, regardless of whether it generates revenue or not, as long as it delivers value to the customers.
Reference:
Business Model Canvas - Wikipedia: This article from Wikipedia explains the concept and history of the BMC, and describes its nine building blocks and their relationships.
Business Model Canvas: Explained with Examples | Creately: This article from Creately provides a detailed guide on how to create a BMC, with examples and templates for different types of businesses and products.
Business Model Canvas - Download the Official Template: This website from Strategyzer offers the official template and online courses, books, and webinars to master the BMC.
NEW QUESTION # 18
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